Our founder, Kate, struggled with severe eczema for years, using prescribed steroid cream which was bleaching her skin and flooding her body with toxic chemicals. She started to look into natural options and, having often cycled past rosehip bushes on her way to work, one day she decided to pick a bunch and create a botanical blend at home. Unbeknownst to her, this was the first seed that was to blossom into the bestselling Miracle Oil and inspire a line of plant-based skincare products. Seeing the transformation in her skin, so began the weekends spent foraging for plants in fields and hedges to develop plant-infused oils and balms.
The powerful healing properties in plants inspired Kate to train in holistic therapies, where she developed deep knowledge in aromatherapy and how to harness raw ingredients for skin nourishment. Kate felt a calling to use her knowledge and passion to develop a range of all-natural, effective apothecary made with the finest raw ingredients. Each creation - whether it be oil, balm or scrub – is rooted in the wild and works in synergy with the seasons. From thistle to baobab and elderberries, each organic ingredient is handpicked in season and consciously activated in a natural botanical blend.
The latest addition to the team is our in-house nutritional therapist, Ruth Quick, who found a passion for nutrition through personally experiencing the positive impact on an autoimmune skin condition. Over on the journal she delves into the power of nature, food and natural healing and provides insights into how to nurture your body from the inside out.
Looking after your skin, your body’s largest organ, is one component of holistic self-care which is essential for restoring balance in our physical and emotional health. Our mantra is Rituals Not Routines, and the ambition is for our customers to hold intentional skincare rituals in their every day. We invite everyone to make space for a sacred daily ritual to apply their skincare mindfully; to silence the chaos and be in that moment to transport you to a clearer, quieter, calmer state of mind. You can read more here.
We have big plans for the future, with new organic products in development and a journal to explore mental and physical self-care, and we look forward to you joining us on this wild and wonderful journey.